Old-school advertising agency WPP has today moved to bolster its status in the social media space by acquiring an influencer marketing agency whose co-founder last year criticised the conglomerate’s digital strategy.
The marketing behemoth founded by Sir Martin Sorrell acquired Goat from private equity fund Inflexion for an undisclosed fee. Founded in 2015 and based in the Millbank Tower, Goat has organised campaigns for social media influencers to promote brands like Dell, Meta, Tesco and Uber.
