Wowcher apologises for email referencing toddler crocodile attack

A three-year-old boy was taken to Addenbrooke’s hospital in Cambridge, after the alleged attack at Old Hurst zoo in Huntingdonshire on Thursday. Photograph: Dorota "Dee" Trajdos/Reuters

The discount voucher website Wowcher has apologised after appearing to make reference to a crocodile attack on a toddler at a zoo in an email promoting its offers.

A spokesperson for Wowcher said it was urgently reviewing its marketing content after the subject line of an email on Saturday urged customers to “Snap up these deals quicker than a croc can catch a kid!”