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Daniel Frankel

WOW! Loses 13,300 Broadband Customers in Q4 with FWA Now a Significant ‘Blip on the Radar’

WOW service truck.

Share prices for WideOpenWest declined more than 23% to $2.65 a share Wednesday, before rebounding somewhat on Thursday, after the Englewood, Colorado-based cable operator said that it lost 13,300 high-speed data (HSD) customers in the fourth quarter, with competition from fixed wireless access beginning to take a toll. 

“The majority of the places our customers go is not to fixed wireless,“ WOW! CEO Teresa Elder told equity analysts during Wednesday’s earnings call. “I think we talked about it last quarter and brought it up because it was the first time it was even much of a blip on the radar. It hadn't been much for us previously. The majority of customers who churn in and out of WOW! will go to Comcast or Charter, who are our biggest competitors every day, kind of all day.” 

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