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PC Gamer
PC Gamer
Harvey Randall

WoW has raised over $2 million for charity CureDuchenne by selling a cute little fox, after being inspired by The Remarkable Life of Ibelin documentary

Blizzard Mats Steen
Ibelin Redmoore, a character played by the late Mats Steen, looks across Stormwind Harbour with a detective fox friend.

Blizzard has raised over $2 million for the charity CureDuchenne, using the seemingly irresistible lure of microtransactions for good. World of Warcraft players accomplished this via The Reven Pack (a cute little fox companion and a backpack to go with it), which Blizzard donated 100% of the purchase price of to CureDuchenne.

Duchenne is one of many muscle wasting conditions—being one of the most common and, sadly, one of the most debilitating, as those diagnosed with the disease have a life expectancy of around 18 to 25 years. CureDuchenne is a charity dedicated to raising research funding to tackle Duchenne, as well as education and outreach.

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