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GamesRadar
GamesRadar
Technology
Alex Raisbeck

World of Warcraft devs used to joke about the MMO making $1 million per month - just months before it smashed through $15 million in monthly revenue

World of Warcraft.

When it comes to MMOs, World of Warcraft has been the big name in the market for the best part of two decades. But before it became the gaming juggernaut it is today, expectations for the game were, in relative terms, pretty modest to say the least.

In an interview in Retro Gamer issue 266, former Blizzard and WoW developer Bo Bell spoke about the expectations for the game, with some fairly low numbers on the table before the game's later explosion in popularity. "At the time EverQuest was pulling in something like $500,000 per month," Bo begins. "We said things like we could see WoW easily hitting that, maybe even $800k. Or how about $1,000,000? We had a good laugh about that one, but we all kind of thought maybe it could do that for real."

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