‘I’m always grateful that people put their trust in me to come and have such a weird treatment,” says Lynn Rae, a remedial face and jaw therapist. The treatment in question? Intra-oral, or buccal, massage. This involves having someone massage your facial muscles – but from inside your mouth. All things considered, it is a bit weird. But the beauty industry rarely shies away from the bizarre – especially once celebrities get on board.
Jennifer Lopez, Kristen Bell and the Duchess of Sussex are all said to be fans of buccal massage, which the celebrity “facialist” Nichola Joss calls “the inner facial”. Its mainstream popularity appears to be on the rise, too.
