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The Guardian - UK
The Guardian - UK
Lifestyle
Kimi Chaddah

Would you pay for an algorithm to pick your friends? New social apps spread across cities

Friends smiling and laughing in an art class
Paid social clubs are spreading across UK cities – typically charging anything from nothing at all to £20 a month. Photograph: Caia Image/Getty Images/Collection Mix: Subjects RF

Would you pay £20 a month for the chance of making a friend, on the understanding that an algorithm – not you – gets to decide who you’ll meet?

Driven by the decline of “third spaces” such as youth centres and pubs, an increase in remote working and rising loneliness – 40% of adults aged 16 to 29 feel lonely “always, often or some of the time”, according to the Office for National Statistics – paid social events are now in vogue.

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