Would you let TikTok choose your bed? Shoppers are using social media to find a mattress — but I think it’s a bad idea

On the left, an overhead shot of a person using their laptop while sitting on their bed, a phone to one side. On the right, two mattress testers sitting on top of a mattress on a bed frame in a bedroom, discussing the comfort and quality.

I'm a mattress writer, deals hunter and all-round bed nerd so when the National Bed Foundation (NBF) announced the findings of its 2025 survey, I was curious to discover the nation's mattress shopping habits.

The survey, which questioned 1,000 adults buying a mattress in the UK, found some interesting trends among shoppers — sustainability is up, secondhand down and people are still struggling to get the right mattress first time.