Get all your news in one place.
100's of premium titles.
One app.
Start reading
Evening Standard
Evening Standard
Business
Emma Magnus

Would you buy your home on Instagram? The unstoppable rise of social property selling

Insta-agent Grant Bates’ account

(Picture: @grantjbates)

When Adrienne Treeby’s house purchase fell through an hour and a half after giving birth and just a week before she and her partner were due to exchange, she frantically began to search the internet for potential new homes.

It was August, and they had negotiated a mortgage offer but they needed to move quickly if they wanted to buy before their offer expired and they’d have to renegotiate at a higher rate. Juggling a newborn and running her own cured meats business, Treeby’s scope for scouting out properties in person was limited.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.