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Marie Claire
Marie Claire
Lifestyle
Halie LeSavage

Would You Book a Flight to Shop at Pico, Copenhagen's Hair Clip Capital?

A woman stands looking at the Copenhagen canal wearing a red rosette hair clip and an ivory dress with a black leather bag.

There wasn't the usual line at the counter of Copenhagen accessories store Pico on a late Tuesday morning this August, at the start of the Nordic fashion week's Spring/Summer 2024 season. There was a small crowd.

Women speaking English, Spanish, and Danish pored over trays of rhinestone-festooned hair claws, each one lovingly lined up like pastries displayed in a bakery window. Hands dipped into glass jars that looked like they were made for Willy Wonka bonbons and chocolate bars—but instead, they housed satin rosette hair clips the size of an extra-large fist. Shoppers stood shoulder-to-shoulder, squinting into antique wooden pharmacy cases where ribbon chokers set with golden bow charms sparkled on hangers.

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