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MusicRadar
MusicRadar
Entertainment
Harold Heath

"Would Fleetwood Mac have been able to make Rumours if they had to spend all their time trying to make content?": Have streaming and social media killed the album?

Marla.

Although there have always been exceptions, up until fairly recently the standard music business album release cycle was to drip feed some singles, release the album, tour it for two or three years, then repeat. 

But nothing is static in this industry, and streaming and social media have had a huge impact on how and when artists release their music. Look at Sault, for example, releasing five albums for free in November 2022, or DJ/producer Paul Woolford under his Special Request guise dropping three albums in a single year in 2021. And in February of this year, DJ/producer Kerri Chandler gave away seventy three remixes, edits and originals to commemorate his late father’s birthday. This is not the music industry as we used to know it. 

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