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The Guardian - UK
The Guardian - UK
Entertainment
Alexis Petridis

Worthy winners aside, the Brits is struggling to keep pace with modern pop

Little Simz and her mum collect the award for best new artist.
Little Simz and her mum collect the award for best new artist. Photograph: Dave J Hogan/Getty Images for Brit Awards Limited

The actual Brit awards ceremony has changed its complexion over the years: from the old-guard backslapping of the 80s to the boozy chaos of the 90s and early 00s. Today’s offering is slickly professional – hipper than it once was, less tone-deaf when it comes to representation, but not a hair out of place to the point of seeming faintly uneventful, unless you count the sight of Anne-Marie falling over, or the sound of Ed Sheeran gamely attempting to turn Bad Habits into a metal anthem with the aid of Bring Me the Horizon: even the person in charge of the mute button for swearing had an easy night. There was a lot of talk from host Mo Gilligan about hedonistic behaviour, but not many actual signs of it. Nor did anyone attempt to say anything controversy-stirring or political.

This year, the onus appeared to have shifted slightly again. In what was clearly an attempt to attract a younger audience – an audience that don’t watch music shows on television – there were categories voted for by fans via TikTok; elsewhere, there were “afterparties” starring tweenage favourite PinkPantheress on gaming platform Roblox and the unmissable opportunity to buy Brits-related NFTs.

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