The self-described "hardest geezer in Worthing" aims to run the entire length of Africa over the next eight months.
Russ Cook hopes to run the entire length of the continent before Christmas, eating up more than a marathon's worth of tarmac each day along the way.
In doing so he will likely wear his way through 30 pairs of shoes and sweat unfathomable amounts of sweat in the blistering heat of the world's hottest continent.