Cinnamon roll lovers across the UK are in mourning following the shock announcement that Cinnabon is shutting down all its stores in the country. The unexpected decision comes just five years after the cinnamon roll brand made its highly anticipated debut on British soil.
The news was confirmed by the EG Group, the company responsible for introducing the American brand. Since then, UK fans have taken to social media in disbelief as many wonder where it had all gone wrong for this iconic brand.
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