Liverpool have long been a global powerhouse.
From New York to New Delhi, millions tune in globally to watch the Reds each matchday, and it is the legions of fans that they have around the world that make their approach to the global market so important.
When the Premier League was seeking a new deal for the broadcast rights cycle from 2023 onwards last year there was some concern among club owners that the deal may not be as bullish as it may have been due to the impact of the pandemic and football being forced to separate itself from fans for a period.
