The issue of who rides what at the start of each WorldTour season is sometimes described as a sponsors' merry-go-round. However, it’s been a pretty sedate ride in recent times, and this year is no different.
Rather than hopping on and off, supplies have tended to stay put, likely tied in by longer contracts. That means a familiar look for many teams, with only a change in the colours of the kit to suggest a new season, and with it, new possibilities.
