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Digital Camera World

Kim Bunermann

"World's smallest and lightest" full-frame mirrorless camera legacy lives on – this 2023 release with viewfinder is Japan's No.1 bestseller

Sony Japan Canon Kitamura Nikon

Close-up of a black digital camera's top controls including mode dial, shutter button, on/off switch, and menu buttons.

Despite newer flagship releases from Canon, Sony, and Nikon, one full-frame camera launched in 2023 continues to outperform far newer models in Japan's sales charts. Part of Sony's compact full-frame line, which debuted with the "world's smallest and lightest 35mm full-frame mirrorless camera", the Sony A7C II brings that same philosophy and performance to a newer generation. With built-in electronic viewfinder, in-body image stabilization and 33MP sensor, it has become one of the industry's biggest long-term success stories.

Major Japanese camera retailer Kitamura has now published its June sales rankings, with the camera once again taking the No.1 spot.

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