World of Warcraft has been in the limelight recently, thanks to new expansion pack Midnight and Blizzard's plan to remove World of Warcraft combat mods – but developers have an even greater future in mind for the MMO.
They'd like for it to boast a bigger, more diverse audience, with executive producer and vice president Holly Longdale revealing as much to The Game Business during a recent interview. This extends to the Warcraft name in its entirety – not just the 2004 MMO.
"It's a fantastic IP. In my humble opinion, it's been underutilized, and I just want to bring it to as many people as possible," Longdale explains. How would Blizzard go about doing that?
