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Euronews
Euronews
Michael Starling

World Cup hotel boom may ‘fall short of expectations’, US industry association warns

United States World Cup AHLA Fifa

With less than 40 days to go until kick-off at the 2026 FIFA World Cup in North America, the build-up is being driven as much by questions over the event's potential tourism impact as by the nations and players who will take centre stage.

Set to be the biggest men’s World Cup in history, with a record 48 teams and 104 matches, this summer’s football extravaganza was billed as a major economic windfall for the host nations.

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