In its current World Bee Day campaign, the Royal Society for the Prevention of Cruelty to Animals (RSPCA) is calling on the public to help dwindling bee numbers after numerous conservation organizations and community members establish new bee habitats around the United Kingdom. According to the charity, the bee population has decreased by about one third in the last three decades, putting many bees' survival at risk and affecting crop pollination including broccoli, cabbage, and apples.Various reports on the RSPCS UK website and conservation projects associated with the South Downs National Park raised issues related to bee population decline and new initiatives taken to create wildflower habitats for bees and other insects.
Over 100 hectares of wildflower habitat are being established in the South Downs National Park as part of the Bee Lines project. The organizers intend to create corridors for bees in farms, recreational areas, schools, roadside verges, cemeteries, football clubs, and golf courses. The habitats will benefit the dwindling bee population due to various environmental issues.