Prasar Bharati will close financial year 2021-2022 with a strong revenue growth of 13% from its commercial operations, at nearly ₹1,350 crore. While the road to financial self-sustainability for the public broadcaster is still way off, the foundation has been laid with key reforms such as phasing out of obsolete technologies, consolidation of redundant operations, IT/digital enablement of functions and new avenues for monetisation, said Prasar Bharati Chief Executive Officer Shashi Shekhar Vempati. In a chat, Mr. Vempati spoke about the factors driving Prasar Bharati's revenue growth and its future plans.
What are the key factors for the strong revenue growth of Prasar Bharati?
It is mainly due to the growth in DD FreeDish revenue and a strong post-COVID-19 recovery in radio advertising revenues. Also, for the first time, our tower rental revenues touched ₹100 crore, which also contributed to the growth. Digital, while being a small source of revenue relatively, is growing at 30%.
