My business runs regular surveys asking people what they’ll go without as prices rise. These reveal a fascinating if distressing picture of just how the crisis is forcing us to adapt our spending and behaviour.
One of the greatest surprises has been around gender. Gender differences are muted when it comes to household bills. Women are slightly more inclined to reduce consumption of energy, food and petrol, men are slightly more open to cutting back on mobile and internet use, but there’s not a lot in it.
