Woolworths struggles to win back ‘price trust’ from customers – and investors – as Coles’ value rises

Slowing shopper momentum signals customers are switching from Woolworths to Coles, one analysts says, as annual results reflect investor doubts. Photograph: Jaimi Joy/Reuters

Woolworths has shed more than $5bn in market value as it struggles to regain customer “price trust” and stretches product availability.

Australia’s biggest supermarket chain on Wednesday reported sales rose 3% in the year to June and 2% in July and August compared to the year before, while profits in 2024-25 fell by a fifth, to nearly $1.4bn.