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Jon Wardle, Professor of Public Health, Southern Cross University

Woolworths is getting into telehealth – but patients need to be treated as more than customers

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Earlier this week, Australian retail giant Woolworths announced a move into health-care delivery via development of its subsidiary HealthyLife’s online portal.

Through this portal, Australians can book a same-day 15-minute virtual GP appointment for A$45 and have any resulting prescription filled and delivered to their home. They can access other services such as a 30-minute virtual appointment with a dietitian or nutritionist for $115. They can also access free 15-minute virtual consultations with naturopaths.

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