Woolworths gets into telehealth – but patients must be treated as more than customers

Woolworths has identified a clear market gap it thinks it can fill. Photo: AAP

Last week, Australian retail giant Woolworths announced a move into health-care delivery via development of its subsidiary HealthyLife’s online portal.

Through this portal, Australians can book a same-day, 15-minute virtual GP appointment for A$45 and have any resulting prescription filled and delivered to their home. They can access other services such as a 30-minute virtual appointment with a dietitian or nutritionist for $115. They can also access free 15-minute virtual consultations with naturopaths.