A decade ago, financial advice meant visiting a primly dressed, mostly middle-aged CA’s office and trying to make sense of mundane jargon, percentages, figures, benefits, and risks...
Cut to the present: A brigade of 20 and 30-somethings, in far from formal attire, have taken over social media to dole out financial know-how from the comforts of their homes — their backgrounds, however, keep changing from nightclubs to parking lots, office cubicles to automobile showrooms and so on.
Say hello to finfluencers or financial influencers, sporting mock moustaches, dramatic expressions, and exaggerated accents, in a bid to simplify finance. They creatively use everyday concepts such as shoe sales, vacations, and buttered parathas even, to draw comparisons with financial terms and explain them through short fun Reels, posts or YouTube videos.
