Kate Morgan is all about using data and insights to help the Magid consulting firm’s media, entertainment and games clients better serve the changing tastes, needs and desires of consumers. She leads teams in both the development and go-to-market strategy for products created around core areas of Magid expertise and in custom research and consulting work across the media ecosystem.
What kinds of products has her team of about 40 people created? One that got a lot of attention recently is SubScape, which helps predict not only when people will unsubscribe from streaming services but why, and how to plan for and respond to different kinds of churn to grow overall subscriber base and ARPU.
