A new series called the 53% has been launched to focus on the influential women voters in presidential elections since 2000, who make up more than half of the electorate. The series aims to capture candid conversations among women voters about the candidates and key issues in the 2024 race. The host, acting as a facilitator, is observing and engaging with women voters to understand their perspectives.
The debut episode takes place in South Carolina ahead of the Republican primary, where former governor Nikki Haley is a prominent candidate. The women voters in Greenville, South Carolina, express mixed opinions about Haley and Donald Trump. While some admire Haley's leadership style and toughness, others align more with Trump's governance philosophy.