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The Guardian - AU
The Guardian - AU
Sport
Gabi Lardies in Auckland

Women’s World Cup: New Zealand battles low enthusiasm and slow ticket sales with kick-off days away

New Zealand’s Otago stadium
New Zealand’s Otago stadium. With less than half of Women’s World Cup tickets in the country sold as of last week, sponsor Xero announced it was giving away 20,000 free tickets while former PM Jacinda Ardern urged New Zealanders to ‘jump online and join in’. Photograph: Robert Cianflone/Fifa/Getty Images

The pitches are pristine. The grass is healthy, mowed into perfect bands and at the requisite 24mm. Banners line the streets leading to the stadiums while super-size images of players in action are plastered over bus stops.

“It’s starting to get real now,” says New Zealand midfielder Malia Steinmetz as she references a poster with her face on it.

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