The football at the Women’s World Cup in Australia and New Zealand will probably see all manner of style and finesse, with organisers expecting hundreds of millions of people to tune in for the tournament.
Boosted by England’s Lionesses winning the Euros last year, a large proportion of viewers are likely to be from the UK when the competition kicks off on 20 July. But with kits now firmly on fashion’s radar, the players’ shirts can expect to provide as much of a talking point as Megan Rapinoe’s retirement at the end of the tournament.
