Emirates crowd shows the way forward
Arsenal may not be winning on the pitch but they’re winning off it. The Gunners broke the WSL attendance record for a third time with the 54,115 fans at the Emirates Stadium for their 1-0 defeat to Liverpool on Sunday. Arsenal are mastering the art of bringing the supporter base on board with watching the women’s team; the marketing and ticketing teams deserve a huge amount of credit for the numbers coming through the turnstiles. Meanwhile across London, Chelsea could only muster 14,776 for their 2-1 victory over Tottenham. It is staggering that the reigning champions, bidding for a fifth consecutive league title and with a squad stacked with international superstars, cannot get fans to show out in force. Ticket prices rising, with some as high as £50, and the later Sunday kick-off may have impacted numbers. However, there is more to do to build crowds worthy of Emma Hayes’ side. Suzanne Wrack
