The women's NCAA championship game recently made history by attracting a larger television audience than the men's title game for the first time. The game saw an average of 18.9 million viewers tuning in to witness undefeated South Carolina triumph over Iowa, led by standout player Caitlin Clark. This viewership surpassed the men's final between UConn and Purdue by four million, with the women's game airing on ABC and ESPN on a Sunday afternoon, while the men's final was broadcast on TBS and TNT the following day.
The women's championship game, where the Gamecocks secured their fourth national title, reached a peak viewership of 24.1 million during the final 15 minutes. This event marked the second most-watched non-Olympic women's sporting event on U.S. television, trailing only the 2015 Women's World Cup final between the United States and Japan.
