The women's NCAA championship game between South Carolina and Iowa on Sunday garnered an impressive preliminary audience average of 18.7 million viewers on ABC and ESPN, marking a significant milestone in women's college basketball viewership. This viewership figure positions the game as one of the most-watched basketball events since 2019, with only football, the World Cup, and the Olympics surpassing it in TV audience numbers in the United States.
The final audience numbers are anticipated to rise further when Nielsen releases its official data on Tuesday, with the peak viewership during the game reaching 24 million. This game stands out as the most-watched basketball event since 2019, surpassing the men's NCAA title game between Virginia and Texas Tech in 2019.
