The Indian network Viacom18 has spent 951 crore (£95.4m) to secure broadcast rights for the new women’s Indian Premier League tournament for its first five years. It makes the competition one of the most valuable in world cricket and in women’s sport globally.
Jay Shah, the honorary secretary of the Board of Control for Cricket in India, saidthe WIPL would “revolutionise women’s cricket not just in India but across the globe,” adding: “The broadcasters play a key role in taking the game to a wider audience and their active interest in the league is a clear indication that the Women’s Indian Premier League is headed in the right direction.”
