Record women’s sport viewing figures for 2021 have been boosted by the 11 million new viewers that tuned into the Women’s Hundred and Women’s Super League, according to a new report.
The Women’s Sport Trust’s “visibility uncovered” study has found that the audience for domestic women’s sport has bucked the trend of declining TV viewing hours generally and amassed a total audience of almost 32.9 million people last year, with football and cricket the biggest drivers of the newer audience.
