The world of sport is waking up to women. Being a woman and succeeding in the field that you specialise in throws up so many challenges, whether it’s on the athletics track, the stock exchange, or on the golf course.
Women’s football is taking on these challenges and golf can learn a huge amount from the likes of Arsenal and Persil’s hard-hitting campaign, which acknowledges and normalizes a sportswoman’s menstrual cycle. The campaign highlights the double standards of how blood on a sportswoman shows grit and bravery unless it’s on their underwear, then that quickly turns to shame.
