“It’s like a start-up tech company in Silicon Valley,” says Baroness Sue Campbell, recalling Michele Kang’s description of NewCo, the independent company that will take over running the Women’s Super League and Championship from next season.
It is the start-up that drew Kang, one of the most recognisable businesswomen in women’s football, with a portfolio including ownership of Washington Spirit and a majority share in Lyon, to acquire London City Lionesses, who sit mid-table in the second tier of English football. That is the same independent club whose players, at the end of last season, warned the previous owner, Diane Culligan, the “very existence” of the side would be under threat without more investment.
