There were whispers leading up to Women's Euro 2025 that the tournament would struggle to match the 2022 edition when it came to attendances, broadcast numbers, revenue and growth.
But as the curtain came down, and England successfully defended its title in Basel, all those fears were cast aside. Over the past month, it's fair to say that Women's Euro 2025 emphatically delivered the best European Championship in its history, on and off the pitch. In fact, this Euros was the biggest ever, and here's why.
