Women’s Euro 2025 final to cap £800m boost for UK supermarkets, pubs and retailers

Consumers are expected to spend almost £184m in pubs and other venues on the day of the final, though more fans are expected to watch the game at home. Photograph: Steven Paston/PA

The climax of the exhilarating women’s Euros, as the Lionesses attempt to atone for their loss to Spain at the World Cup, is poised to be the most-watched women’s football match in UK history with the tournament providing a more than £800m boost to supermarkets, pubs and retailers.

With Sunday’s showdown aired on both ITV and the BBC, and their respective streaming services, TV industry executives expect that, with the help of a family-friendly 5pm kick-off time, viewing will eclipse the 14.8 million peak audience when England lost 1-0 to Spain in Sydney two years ago, if the match is close.