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Women's Basketball Gains Popularity With Rising Stars And Coverage

Basketball Angel Reese Caitlin Clark Dawn Staley South Carolina
South Carolina head coach Dawn Staley runs a drill during a practice for an NCAA Women's Final Four semifinals basketball game Thursday, April 4, 2024, in Cleveland. (AP Photo/Morry Gash)

Women's basketball has experienced a surge in popularity in recent years, largely attributed to standout players like Caitlin Clark, Angel Reese, Juju Watkins, and Paige Bueckers. This rise in interest has been reflected in increased ticket demand, attendance, media coverage, and television ratings since the COVID-19 season played in the bubble.

South Carolina coach Dawn Staley highlighted the intentional efforts to promote women's basketball, emphasizing the desire for equal treatment and visibility in the sports world. The ratings for the NCAA Women's Tournament have seen a significant uptick, with record-breaking viewership for key matchups.

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