A new study says shops often overcharge women for auto repairs.
Women are generally quoted higher prices, and they are uninformed about the costs, according to a Journal Marketing Research study “Repairing the Damage: The Effect of Price Knowledge and Gender on Auto Repair Price Quotes.”
The study investigated whether consumers were treated differently based on how well informed the consumer appeared. Authors found that repair shops quoted higher prices to callers who cited a benchmark price and that women are charged more than men when they seem uninformed about market prices.
