Rahul Bajaj believed that women micro entrepreneurs could fuel job creation in rural areas when given the appropriate financial support and mentoring.
With his support, the Bharatiya Yuva Shakti Trust (BYST) has created hundreds of women “grampreneurs” across all regions. The Bajaj family is known as much for its extensive philanthropy as its legacy of successful businesses. Rahul brought the guiding principles of equality and non-discrimination that shaped his life to the BYST.
Globally, women entrepreneurs face more hurdles than their male counterparts. Rahul believed that the potential of the majority of women remained untapped, pushing BYST to discover those gems. And BYST’s women “grampreneurs” never disappointed him.