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Fortune
Fortune
Orianna Rosa Royle

Women are starting their own businesses to improve their work-life balance, research shows

woman working at laptop with young boy hugging her (Credit: Westend61—Getty Images)

Since the pandemic highlighted the lack of work-life balance most staff normally experience, workplaces have been rolling out a host of wellbeing initiatives. Yet the rise in nap pods, flexible hours and summer Fridays still isn’t cutting it for many female workers. 

That’s according to new research that shows there’s been a “marked rise” in the number of women in the U.K. starting their own businesses—and for many, their sole reason for going through the stress of launching a startup during the current economic downturn is for better work-life balance.

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