Looking younger has long been a multibillion-dollar industry, but a new national survey suggests women continue to feel significantly more pressure than men to fight visible signs of aging. According to Pew Research Center, 40% of U.S. adults have taken at least one step to look younger, whether that’s coloring gray hair, taking anti-aging supplements, or pursuing cosmetic treatments. While many respondents view these decisions as personal choices, experts say cultural expectations surrounding aging continue to influence how women think about their appearance. At the same time, attitudes toward aging are evolving, with many older adults reporting they feel better about growing older than previous generations may have expected. Here’s a look at what the survey found and how trends are changing.
