Watch special 2022 |
“What is a woman’s watch? It is a watch owned by a woman.” Watch writer and co-founder of Watch Femme, Suzanne Wong’s observation sums up today’s reality, where individuals are choosing designs regardless of gender labels.
This may not seem groundbreaking to an outsider, but it is a revolutionary idea within the luxury watch world, which moves at a glacial pace compared to other industries. Clear distinctions of size, complications and gemstones that once demarcated men’s and women’s watches are now blurring. In fact, in the past year, I’ve noticed watch brands increasingly ditching labels when marketing their products — inviting everyone to wear their ‘serious’ designs, rather than nudging women towards pieces that have undergone the ‘pink it and shrink it’ treatment.
