International Women’s Day, marked each year on March 8, is all about celebrating women and furthering efforts towards gender equality. Companies are keen to join these conversations and shout about their achievements on a day when minds are focused on female empowerment. But this has led to accusations of hypocrisy.
In 2021, one user on X created the Gender Pay Gap bot. Until 2023,this automated account reposted companies’ supportive messages about International Women’s Day, quoting information about their gender pay gap. The bot’s posts received tens of thousands of views and shares, showing an appetite for calling out misleading corporate claims about women’s empowerment.
