A 29-year-old woman who once ate a “couple of carrots and a handful of nuts” per day has set up a healthy snack range to help people recovering from eating disorders and say “F U” to “toxic diet culture”. Evie Waxman, director of Raw Bake Station, said she receives messages from customers thanking her for creating the products and set up the business after looking for healthy snacks to enjoy while recovering from disordered eating.
She sells a range of cookies that are free from gluten, dairy, peanuts and refined sugar, and Evie’s products were first stocked by retailers in 2021. Now expanding into a savoury range of snacks, she has said her brand message is anti-diet culture.
Evie, who lives London, said: “It’s a big F U to the toxic diet culture and negative body image that is pushed on us through social media. Growing up, there were a lot of fad diet ideas in magazines, and it affects the way you see yourself as a young adult.
