A woman's lockdown kitchen table side hustle has netted her £550,000 and a high street collection - with her jewellery creations due to appear at Paris Fashion Week. Dominique Croft, 27, started making jewellery in early 2020 when she spotted a "gap in the market" for affordable real gold and silver.
She founded Elk & Bloom alongside her role as a content strategy manager until she was inundated with orders and it became her full time job in just 18 months. Savvy Dominique says she's selling up to 14,500 items for £40,000 in a single month - and has just hit £550,000 in revenue. Her jewellery is being sold in Debenhams and she is set to make her debut at Paris Fashion Week next month.
Dominique said: "Jewellery has always been a proper passion for me and I have always been creative. As much as I loved my corporate job it wasn't for me.
