The cost-of-living crisis is sweeping through the nation and has hiked up prices across a range of expenses.
Not only is fuel and energy more costly, reports of rising food prices have left shoppers feeling "scared" for the future. As a result, consumers are looking for any way they can save money, including on their favourite brands.
Shoppers are downshifting on their grocery favourites. swapping brand names for supermarket basics. Now, My London reporter Alexandra Bullard has decided to do the same with beauty products, by purchasing cheaper "dupes" that look and smell like their expensive counterparts.
