A woman tragically died in a freak accident during a tug-of-war game when the mile-long rope pinged back and dragged her into a concrete barrier.
Masita B was participating in a world record attempt with 5,294 other people in Makassar, Indonesia, on Sunday when the tragedy unfolded.
The 1,540-metre-long rope recoiled, tripping Masita B up and dragging her down the tarmac, smashing her head into a concrete divider, causing blood to spill onto the road.